Challenge
To build organic traffic, I needed to identify high‑opportunity keywords for my upcoming blog posts on marketing topics, balancing search volume, competition, and relevance to my services.
Solution
Conducted a structured keyword research process using tools like Ubersuggest and Google Keyword Planner, then mapped keywords into content clusters aligned with my services.
Process
- Seed Topic Brainstorming (Day 1):
– Listed core topics: digital marketing strategy, SEO tips, website building. - Keyword Expansion (Day 2):
– Used Ubersuggest to generate 150+ related terms, filtering for monthly volume > 200 and KD < 30. - Competitive Analysis (Day 3):
– Reviewed top 10 SERP competitors for domain authority, content depth, and backlink profiles. - Keyword Mapping & Prioritization (Day 4):
– Organized keywords into clusters (e.g., “on‑page SEO,” “content marketing tips,” “WordPress tutorials”).
– Selected 5 pillar keywords for upcoming posts, each backed by 10 related long‑tails. - Documentation & Implementation (Day 5):
– Built a spreadsheet with target keyword, search intent, meta title suggestion, and URL slug.
– Published an in‑depth blog post sharing the methodology and results.
Results & Takeaways
- Content Roadmap: Outlined a 12‑post series that attracts both beginners and intermediate marketers.
- Traffic Growth: Preliminary blog drafts ranked in P3–P4, setting the stage for future P1 placement with on‑page SEO.
- Authority Building: The published case study itself serves as a lead magnet for consultancy inquiries.